CASE STUDY
CHALLENGE

Redesigning  a company’s annual 300+ person Senior Leadership Forum to be highly engaging and to deliver on an ambitious set of goals:

  • Introduce new thinking and perspectives
  • Inspire a company-wide spirit of innovation
  • Drive action on the following:
    • Customer experience
    • New market opportunities
    • Critical issues facing the company
    • Potential future-state scenarios
SOLUTION
  • Develop “TED-Style” talks to showcase company success stories via internal speakers
  • Expand thinking through presentations by external thought leaders
  • Build in purposefully-designed interactive activities to:
    • Expand imaginations
    • Address critical issues in a safe space
    • Connect to customers and associate needs
    • Promote networking
    • Maintain engagement and energy
  • Support client end-to-end including:
    • Honing in on objectives
    • Designing collaborative modules
    • Facilitating interactive activities
    • Sourcing and curating talks
    • Coaching speakers
    • Bringing presentations to life with dynamic graphics.
IMPACT
  • The Leadership Forum has developed a strong internal brand that stands for creativity, innovation, and forward thinking.
  • The client has seen an increase in enterprise alignment around strategic priorities.
  • Significant increases in key engagement scores around questions of company direction and optimism for the future.
  • Content shared at this event has catalyzed action in the firm—specifically, in bringing solutions to market—and provided the foundation for strategic initiatives.

Capabilities Included: