CASE STUDY
CHALLENGE

Redesigning IQVIA’s in-person trainings for physicians and care teams in order to successfully run clinical trials. To transform the experience from a “sit and get” format to a highly engaging and interactive learning experience while ensuring that the client meets all compliance requirements.

SOLUTION

Strategic use of visuals and interactivity to maximize the learning experience:

  • Tabletop exercise aimed at leveraging peer-to-peer learning to help physicians manage conversations with patients
  • Large-format poster boards designed to bring the patient experience to life by combining imagery and narrative
  • Replacement of multiple slides with a single, visual frame designed to communicate the complex and interrelated parts of the clinical trial study designs
  • Videos focused on underscoring key messages in a dynamic and consistent manner
IMPACT
  • Visuals enabled participants to take in more information faster and to stay more engaged
  • Infographics effectively communicated the big picture so that physicians/caregivers could understand the why (not just the how) of necessary behavior change
  • New approach shifted the meeting outcomes from “yes, I understand my to-dos” to “yes, I understand how I am an integral part of this clinical trial”
  • Took advantage of in-person meeting to facilitate peer-to-peer learning
  • Fostered deeper connection to patient experience

Capabilities Included: